tracking.com
A responsive package tracking website with a secondary function as an ad platform.
Tracking.com aims to transform the package tracking process, moving beyond traditional tracking systems and delivering a seamless, user-centered experience for individuals and businesses. By integrating multiple carriers into one platform, Tracking.com seeks to address common user frustrations, offering real-time updates, customizable notifications, and a sleek, mobile-friendly interface that can be leveraged as ad space for businesses.
Overview
A US-based shipping software company, holding contracts with USPS, UPS, and Ascendia, was looking to develop a new centralized tracking platform—tracking.com—to better engage with its customers and begin a new revenue source. tracking.com would serve as a one-stop hub where customers could easily track their packages, and enhance brand visibility and customer connection. Additionally, the company wanted to monetize the platform by offering businesses the option to purchase ad space, turning the tracking process into a potential revenue stream.
Framing the challenge
Traditional package tracking systems are often fragmented and complex, resulting in user frustration due to delayed or inaccurate updates. Tracking.com aims to centralize tracking across multiple carriers, offering a user-friendly platform that enhances transparency and customization, along with integrated ad placements for partner companies.
Competitor research on solutions like UPS, USPS, Aftership, and Narvar revealed that while many platforms provided the necessary information, it was often difficult to locate, leading to confusion, frustration, and user drop-off. Our approach focuses on creating a streamlined, intuitive solution that presents all essential information upfront for a seamless user experience.
User research, including surveys and interviews, further confirmed the demand for real-time updates, detailed tracking, and a straightforward interface. These insights were vital in shaping Tracking.com into a transparent, customizable platform dedicated to delivering a seamless tracking experience.
Prototyping a solution
With the research phase complete, I began designing a prototype and proof of concept in Figma. The prototype was developed to validate the solution and foster discussions about the features with stakeholders. The company wanted to utilize Google Maps integrations to create a dynamic way to view a package's location.
Prototype
The prototype, designed for the first round of user testing, offered an easy-to-use package tracking system with all essential information presented upfront. Users could share package details, sign up for updates, and view both the current location and shipping history with a single click. For stakeholders, I included an ad banner to generate revenue and support small businesses using the platform. Additionally, a rating system was incorporated to gather feedback for future updates and provide valuable insights for the shipping companies they partner with.