SocialFeed Mobile
App Design

Recipe creation, sharing, and shopping combined into one integrated platform.

SocialFeed is a new product concept designed from the ground up. Through industry research and user interviews, we discovered a clear picture of the type of experience our at-home cooks were looking for. Users reported significant pain points involving meal planning, sharing of recipes, and grocery shopping.

SocialFeed will allow users to search, share, and connect over recipes. The user will be able to search a database of recipes and upload new recipes. A group chat feature will allow users to chat and connect with each other while cooking, planning meals, or sharing recipes. Users can also create and save menus, ingredient lists, and nutrition information.

Further integration with Alexa, Instacart, and virtual sessions with Dietitians will be made available.

Supporting Documents

Project Requirements Document

THE CONCEPT

Overview

SocialFeed will allow users to search, share, and connect over recipes. The user will be able to search a database of recipes and upload new recipes. A group chat feature will allow users to chat and connect with each other while cooking, planning meals, or sharing recipes. Users can also create and save menus, ingredient lists, and nutrition information.

Further integration with Alexa, SocialFeed seeks to address the lack of connectivity between recipe cookbooks and social media. Whether someone is a novice cook or an experienced chef, a cookbook database is crucial in aiding meal diversity as well as recipe adjustment based on dietary restrictions. Overall, there are numerous reasons why a cookbook database can help individuals and families prepare healthy, fulfilling meals instead of ordering food from restaurants. Current cookbook solutions do not provide users with the necessary tools to create effective weekly meal prep plans, ranking recipes based on various criteria, and lack a seamless integration with social media.

SocialFeed will have a built-in social feature that will give users the ability to communicate with other cooks and curate their own groups based on their preferences and interests in the cookbook database. The messaging feature will function as a primary motor for sharing recipes and promoting a cooking collaboration culture.

Overall, SocialFeed is a standalone mobile application that will provide users with a refreshing sense of connectivity with their community and fuel their excitement to be creative in the kitchen.

UX/UI

Site Map & User Flow

The sitemap demonstrates the app’s structure and is important in creating a smooth and frictionless user experience. My team and I created a basic site map that identified the primary and secondary pages in the app.

The user flow ensures that each path the user may take is as efficient as possible, we created a task flow to help organize the main features of the app and help us gain clarity in the overall design and prototype.

USER ANALYSIS

User Interviews & Personas

Using data collected from potential users, we developed three user personas. Some of the questions we asked to gather important information, such as pain points and goals, were:

What is your normal meal/menu planning process?
How do you find recipes?
What is most important to you when planning meals and cooking?
What do you enjoy or not enjoy about cooking/meal planning?

BRANDING

Design Elements

SocialFeed is an app that is meant to bring people together. For the logo and primary colors, we chose complementary colors of plum and forest green to help create a warm, inviting logo and color scheme.